Wednesday, January 18, 2006

Flies have longer attention spans

What has happened to our attention spans? Everyone knows you have to hook someone in the first paragraph of a book, the first scene in a movie or they'll go elsewhere. We don't have time to watch the news or surf the net to read our favourite sites or blogs so we subscribe to RSS, able to give us what we want, when we want it and as compressed as they can make it. Special versions of TV shows like Lost are coming to a cellphone near you and other short video clips for your cellphone abound.

Now viewers can watch a new "micro-series" on CBS. The Courier, a drama about a man trying to rescue his kidnapped wife, will be seen during breaks in a show (you know, the place where commercials usually go) and will offer people more hints about it on the Internet and via, you guessed it, cellphones. The first episode will run for 60 seconds with 40 seconds spots thereafter. Now, I'm not one to complain about missing commercials but when the hell am I supposed to pee?

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