Wednesday, February 22, 2006

North Carolina on my mind

Hmmm. I heard a story on CBC Radio's the Morning Show with Jeff Gilhooly this morning that there is a print ad for North Carolina tourism that looks remarkably similar to the tv ad for Newfoundland and Labrador tourism. I have to go by memory here because I have been unable to find the ad or the story online (will post it lare if I find it) but the NC ad has a picture of a clothesline with homemade quilts on it and a tagline that says something like around here not all works of art hang in a museum. The NL ad is the one where you see some homemade quilts and mittens hanging on a clothesline and the voiceover then says "around here not every work of art hangs on a wall" (see it here).

The liberal leader, Gerry Reid was on Jeff's show bemoaning it since these high-priced ads by Target Marketing were supposed to be unique. Minister of Tourism Tom Hedderson then came on and said they were not the same because one was print and one was on TV (duh). I think Hedderson should have said that "it's all been done before". There is nothing new in the world of creativity, not movies, films, ads, books, none of it. It's all been done before and sometimes your great idea is the same as someone else's. So I think it is possible that it is a coincidence, I think it is not necessary for tourism marketers to be required to search every single tourism ad, brochure, tagline and commercial for similarities to their own. I also think that the whole NC tourism ad campaign feels a lot like ours (more their print and online stuff than the TV stuff). Things that make you go hmmm.

4 Comments:

At 6:01 PM, Blogger Scotty said...

Just goes to show there is nothing new under the sun

 
At 9:55 PM, Blogger Robert said...

Especially on wash day, apparently.

We've walked a similar road before -- do you remember the 'whale incident' of a couple of campaigns ago? The jumping humpback in our ads showed up in the ads of another province.

 
At 12:26 AM, Blogger Sure b'y said...

Yes I remember. Sure that's all we're about around here-whales and clotheslines.

 
At 6:41 AM, Blogger Burlas said...

yah was day would be my favorite day :)


Neuse River North Carolina

 

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